Panera Bread

Panera operates 1,400 bakery-cafes across the country. Everyday, at every location, bakers craft and bake from scratch. They put that same passion for goodness into their cafe menu. But, they had neglected how their brand was expressed and 20 years chipped away at their continuity. Panera engaged Mitre to renew their brand, telling a better story of their passion for craft and authenticity.

Mitre Agency - Panera Bread - Branding Before After
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Mitre Agency - Panera Bread - Digital Ordering App

Our name, Mitre, represents the intersection of insight and creativity. We believe that strategic design is a kind of informed intuition, combining customer knowledge with big ideas to create experiences that speak to head and heart.

Contact

328 E. Market Street, Suite 201
Greensboro, NC 27401

P 336.230.0575
F 336.230.0083
E info@mitreagency.com

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