Sears

Gift cards are a $100 billion a year business–vital to the bottom line for a retailer like Sears Holding Corporation. So, rather than continue to design cards ad-hoc, Sears partnered with Mitre to design a consistent look and feel for their plastics program and merchandising. The direction was unique to the category and also easily recognizable as Sears and Kmart.

Mitre Agency - Sears - Gift Card
Mitre Agency - Sears - Before and After
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Mitre Agency - Sears - Gift Card Tools
Mitre Agency - Sears - Style Guide
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Our name, Mitre, represents the intersection of insight and creativity. We believe that strategic design is a kind of informed intuition, combining customer knowledge with big ideas to create experiences that speak to head and heart.

Contact

328 E. Market Street, Suite 201
Greensboro, NC 27401

P 336.230.0575
F 336.230.0083
E info@mitreagency.com

Mitre Agency - Location
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