The online toy market has seen tremendous growth, however no retailer has yet to create anything that extends beyond a place to simply purchase toys. Mitre worked with Sears to explore concepts for an engaging, emotional experience focusing on the power of play. A one-stop-shop for toys and a destination for the informed mom to get advice from the toy expert–Sears.
Our name, Mitre, represents the intersection of insight and creativity. We believe that strategic design is a kind of informed intuition, combining customer knowledge with big ideas to create experiences that speak to head and heart.
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